Gioia is a social enterprise producing comfortable handmade shoes while involving local artisans in the production process. Our shoes reflect the Arab heritage by blending traditional techniques with innovative designs. For every pair purchased part of the proceeds go directly to the artisans, making a significant difference in their lives. Gioia shoes are more than just a fashion accessory, they are created to make a statement about who you are, what you stand for and your power to make a difference in other people’s lives.