BUSINESSMED will host the third online event in a series dedicated to addressing key challenges and necessary reforms in intellectual property within the Cultural and Creative Industries (CCI). This event is part of a broader regional initiative focusing on significant CCI topics such as sustainability and job creation, internationalization, and intellectual property rights. The series aims to gather expert recommendations, best practices, and insights from entrepreneurs and stakeholders, particularly from the private sector. The ultimate goal is to develop a comprehensive and actionable regional action plan, which will be presented as a road map at the project's conclusion.