In our years of providing Media Production and visual communication consultation to our partners, we have focused on “Designing for People”, in another means, we have to understand the people that we are producing the materials for in order to make our videos appeal to our target audience and deliver its core message.
People tend to absorb information based on their visual perception, that is why, we believe in this quote by Tim Brown:
“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.”.
As strategists, visual artists and film producers, we work mostly with Humanitarian Organizations to deign and produce their communication materials to deliver the values, messages and information in a well structured manner that suits their needs to be received in a suitable and digestible way.
Based on our experience in this field as we have worked on many projects, from producing promotional videos, Video Clips, competency videos, educational videos…etc.
Our experience is not only restricted in video production, but we work across media production and design in general which includes: Video Production, Graphic Design, web design, photography, animation…etc.
We work as a team of creatives who are dedicated to help our partners to simply reach their goals, we do that by understanding the internal process of our partners, then we provide them with the suggested solutions to create a digestible communication materials for their targeted audience