Hoopoo is a bohemian- inspired brand
about self-expression. Each piece speaks for an experience, making it more memorable and beautiful.

Every detail is to ensure a unique statement, in a comfortable easy-going attire.

Stories are our thing. Part of who we are, is the stories behind the talented hands carefully crafting each design to be the unique piece that will be part of your journey. The artists bringing designs to life are strong determined free women, making a living from what they believe in, fashion.

Hoopoo is a culture-infused brand, inspired by local and international fashion trends customized for a comfortable yet different fashion experience

All pieces must check quality, comfort and a vivid sense of identity crfafted by local hands and infused by culture.

Hoopoo is reaching to it’s audience through mainly online platforms (Instagram/Facebook Pages& Website) On ground Bazars & concept stores ensuring customer satisfaction with various delivery options, terms & conditions.

One of the brand’s core value is sustainability, that includes authenticity as we believe in the work of hands rather than machines which is ethically made *Free from human exploitation
Egyptian local materials have been our choice from the beginning, Small to medium workshops with local workers executing the designs to achieve a slow fashion model and to guarantee flawless pieces made with dedication and love.
Also local production helped in creating new job opportunities considering the environment in reducing the emission of CO2, electricity & heat.
We use paper bags in our packaging rather than plastic bags, as paper bags are 100% biodegradable, reusable, and recyclable.