Grounded Stream, is a growing startup that provides an Arabic-language virtual platform for showcasing local artisans in the region and encourages collaboration between artisans. The platform targets socially conscious craftspeople, offering them modern technology to support both coordination with other professionals and broadening their customer reach.
requires some explanation. The company’s online platform serves as the basis for various product offerings, all of which help serve the various commercial needs of Jordan’s artisans. Specifically, Grounded Stream can provide support for optimizing business practices, research and development, knowledge transfer, and communications.
The company operates on both B2B (business-to-business) and B2C (business-to-customer) bases. In this way, Grounded Stream helps artisans to work more effectively with other businesses, while also reaching their end-customers more effectively.