The Palestinian Businesswomen’s Association (Asala), established in 1997, began as a microfinance institution. In November 2014, to comply with changing Palestinian laws for financial institutions, Asala split into two separate legal entities: “Asala for Credit and Development,” which provides financial services to women as a shareholding company, and “The Palestinian Businesswomen’s Association – Asala.” The Palestinian Businesswomen’s Association – Asala, which is CIPE’s partner in this program, is a non-governmental organization that advocates on behalf of women entrepreneurs in the West Bank and Gaza, and empowers marginalized Palestinian women to realize their economic and social rights by providing non-financial services. Asala’s programs are designed to strengthen and sustain women’s micro and small income generating enterprises by addressing the various prevailing norms and institutions affecting women’s ability to achieve their full potential in the economy and civic life. Asala has conducted successful issue advocacy campaigns aimed at enhancing women’s access to finance, enhancing women’s participation in TVET fields, promoting women’s participation in the Chambers of Commerce and its Board of Directors, facilitating formalization of women-led MSMEs,supporting women to access inheritance rights, and the creation of women’s affairs units in the Palestinian chambers of commerce and public institutions. Asala currently employs eleven staff members in its headquarters in Ramallah, West Bank and branch office in Gaza to carry out its programming, with strategic guidance and oversight from its Board of Directors. It has a network of approximately 20,000 beneficiaries of its non-financial services across Palestine. In 2019, and with the support of CIPE, Asala has launched a dues-paying membership model for its beneficiaries, which strengthens organizational sustainability of Asala Association. Asala currently has a network of more than 200 members from different governorates and areas across the West Bank and Gaza and with different business types, and it’s working to grow and expand its membership base through a its wide range of activities and services as well as its recruitment strategies designed to attract more members.